About Short Message Code Services (SMS) / Text Marketing
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Mobile Messaging, also known as Text Message Marketing or Short Message Service (SMS), is a powerful, new marketing tool that is being integrated with other forms of marketing to efficiently grow businesses and customer contact lists.
You've seen it everywhere: Text "idol1" to 54321 to vote for your favorite contestant Text "haiti" to 54321 to donate for disaster relief Text "sub" to 54321 to get a coupon for a free sandwhich
The advantages of SMS Mobile Advertising include
Easy to Use
Low Cost
Green
Unlimited Reach
Targeted Advertising
SMS / Mobile Text Marketing
How Does SMS / Mobile Text Messaging Work ?
With the increasing popularity of mobile phones being used for more than just talking has made Mobile Text Marketing the fastest growing customer-targeted marketing method. Benefits of using Mobile Messaging include:
Highly Effective - 3 X open rate of e-mail
Real Time Marketing
Interactive
Builds Customer Contact Lists
Controlled Opt In - NO SPAM
The process is simple as 1,2,3!:
1. Create 2. Capture 3. Connect
You receive a special number (short code) that functions as a 5-digit mobile phone number for texting
Create a short word (keyword) that identifies your business or organization
You advertise your mobile text short code and keyword to your existing and prospective customers
Customers text your keyword and short code and receive an instant reply message that you have created
The customer's mobile phone number is now stored in your database
Send outbound messages and advertisements to your new customer database and connect with them in real time.