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© 2010 FireHive Group
| Search Engine Optimization SEO |
About Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from
search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals
with paid inclusion.
As an internet marketing strategy, search engine optimization considers how search engines (e.g. Google, Yahoo!)
work and what people search for. While each search engine uses different criteria to rank a web site, they have
common elements to focus on. Search engine optimization is not a static process as the search engines are
constantly changing how the rank web sites.
Search engine optimization is important to do before you place paid ads on search engines (SEM) as it helps identify
what keywords you want to market and will help increase your quality score for those words, ultimately getting you
higher position on paid ads for a lower price.
3 Reasons to choose FireHive Search Engine Optimization Services
1. Executive Marketing & Business Expertise - While one must have the technical know-how to structure your
web site for a search engine optimization, those skills can be meaningless if the marketing and business end isn't
properly understood. Search engine optimization is a tool within a marketing program, just like direct mail or print
advertisement and its success for your company is usually driven by good marketing decisions. Getting you placed
on the first page is no good if nobody is clicking on your site because the information is wrong or you are attracting
the wrong crowd. FireHive SEO experts came from a professional marketing background, not a web development
background. We use our knowledge of branding, calls to action, demographics, intellectual property law knowledge
and other marketing and business skills to provide you with a program that actually fits your overall marketing needs.
2. You Get Control - It's true, you're in control. We will help guide you on the most cost efficient ways to optimize
your search engine and will hand the reigns over to you. No required monthly fees or services that need to be done
through FireHive. We provide you with the options and you choose the path that makes the most sense for you.
3. White Hats - FireHive Search Engine Optimization Services follow the White Hat philosophy that follows the
search engine's term of service as oppossed to a Black Hat philosophy that uses tactics to try to "trick" the search
engine. White Hats tend to take a little longer to get to the top of a search page, but they also tend to produce
results that last a long time. Black Hat tactics can produce sharp rises in a short amount of time, however, sites using
these tactics may eventually be banned either temporarily or permanently once the search engines discover what
they are doing.
FireHive Search Engine Optimization Process
The FireHive Search Engine Optimization Process is the most complete in the industry. Below is the process we
typically employ, however, based on your particular needs and current status, not all steps may be necessary.
Step 1 - Understanding Your Business
Often the most overlooked aspect in search engine optimization services is truly understanding your business. We
start by identifying the demographics of your customers, the strengths of your business and what your customers will
be looking for.
Step 2 - Keyword Development
We identify highly visited keywords relating to your business by using search engine tools that provide Internet
marketing data. Having the proper keywords is the base of any successful web site a very important factor in search
engine optimization.
Step 3 - Content Page Keyword Optimization
Not only are keywords important, but how they are used is important. Search engines look for density (frequency) of
keywords, weight of key words and positioning of keywords among other factors when giving them value. We will
analyze your current web page content and provide you with an analysis on what is strong and what can be
improved. We give you the option of implementing the changes yourself into the text or we can do it for you.
Step 4 - Optimization of Meta Tags & Titles
We will analyze your meta tags & titles and create new tags that will improve your rankings, improve company
branding and help click through rates.
Step 5 - Optimization of Website URLs
We will develop website URL names that will enhance your ranking. Search engines place a large amount of
relevance on page file names and URL's. Short & keyword rich URLs used properly help you obtain top rankings in
the search engines while using odd characters (symbols, quote marks...) and dynamic URL's or session ID's will harm
your rankings.
Step 6 - Web Site Analysis
We run an analysis of your website to identify errors and barriers that make it hard for robots to index your site. We
ensure that navigation is properly designed to ensure a search friendly architecture and provide maximum value for
your keywords.
Step 7 - Web Site Submission & Site Map Development
We will properly submit your web site to search engines and create a Google site map for your web site.
Step 8 - Link Building
Internal link building and external link building are essential to getting top rankings for your web site. The search
engines rely heavily on inbound links to your website from other websites. The hard thing about link building is this;
one quality link can be more powerful than thousands of low quality links and further if you have the wrong types of
links, you can be penalized as a SPAMMER. The more quality links pointing to your website, the more relevant your
website is considered to the search engines.
We obtain links from a variety of methods including blog development, articles & press releases, quality directories,
social media, guest blog posts, content syndication and more.
Step 9 - Review
After your web site has been optimized and launched, we will review it again in 30 days to review what's working and
what isn't to help further zero in on your optimization.
Moving on to Paid Search Engine Marketing (SEM)
Although the majority of clicks (up to 78%) are for natural searches, pay--per-click advertisements can increase
traffic to your web site, be very profitable and provide great feedback on your customers habits. For those customers
who desire to implement paid advertisements, we offer a complete SEM program.
Contact Us Today to Get Started Tomorrow !
To Contact Us for your Free Quote or Consulation
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from
search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals
with paid inclusion.
As an internet marketing strategy, search engine optimization considers how search engines (e.g. Google, Yahoo!)
work and what people search for. While each search engine uses different criteria to rank a web site, they have
common elements to focus on. Search engine optimization is not a static process as the search engines are
constantly changing how the rank web sites.
Search engine optimization is important to do before you place paid ads on search engines (SEM) as it helps identify
what keywords you want to market and will help increase your quality score for those words, ultimately getting you
higher position on paid ads for a lower price.
3 Reasons to choose FireHive Search Engine Optimization Services
1. Executive Marketing & Business Expertise - While one must have the technical know-how to structure your
web site for a search engine optimization, those skills can be meaningless if the marketing and business end isn't
properly understood. Search engine optimization is a tool within a marketing program, just like direct mail or print
advertisement and its success for your company is usually driven by good marketing decisions. Getting you placed
on the first page is no good if nobody is clicking on your site because the information is wrong or you are attracting
the wrong crowd. FireHive SEO experts came from a professional marketing background, not a web development
background. We use our knowledge of branding, calls to action, demographics, intellectual property law knowledge
and other marketing and business skills to provide you with a program that actually fits your overall marketing needs.
2. You Get Control - It's true, you're in control. We will help guide you on the most cost efficient ways to optimize
your search engine and will hand the reigns over to you. No required monthly fees or services that need to be done
through FireHive. We provide you with the options and you choose the path that makes the most sense for you.
3. White Hats - FireHive Search Engine Optimization Services follow the White Hat philosophy that follows the
search engine's term of service as oppossed to a Black Hat philosophy that uses tactics to try to "trick" the search
engine. White Hats tend to take a little longer to get to the top of a search page, but they also tend to produce
results that last a long time. Black Hat tactics can produce sharp rises in a short amount of time, however, sites using
these tactics may eventually be banned either temporarily or permanently once the search engines discover what
they are doing.
FireHive Search Engine Optimization Process
The FireHive Search Engine Optimization Process is the most complete in the industry. Below is the process we
typically employ, however, based on your particular needs and current status, not all steps may be necessary.
Step 1 - Understanding Your Business
Often the most overlooked aspect in search engine optimization services is truly understanding your business. We
start by identifying the demographics of your customers, the strengths of your business and what your customers will
be looking for.
Step 2 - Keyword Development
We identify highly visited keywords relating to your business by using search engine tools that provide Internet
marketing data. Having the proper keywords is the base of any successful web site a very important factor in search
engine optimization.
Step 3 - Content Page Keyword Optimization
Not only are keywords important, but how they are used is important. Search engines look for density (frequency) of
keywords, weight of key words and positioning of keywords among other factors when giving them value. We will
analyze your current web page content and provide you with an analysis on what is strong and what can be
improved. We give you the option of implementing the changes yourself into the text or we can do it for you.
Step 4 - Optimization of Meta Tags & Titles
We will analyze your meta tags & titles and create new tags that will improve your rankings, improve company
branding and help click through rates.
Step 5 - Optimization of Website URLs
We will develop website URL names that will enhance your ranking. Search engines place a large amount of
relevance on page file names and URL's. Short & keyword rich URLs used properly help you obtain top rankings in
the search engines while using odd characters (symbols, quote marks...) and dynamic URL's or session ID's will harm
your rankings.
Step 6 - Web Site Analysis
We run an analysis of your website to identify errors and barriers that make it hard for robots to index your site. We
ensure that navigation is properly designed to ensure a search friendly architecture and provide maximum value for
your keywords.
Step 7 - Web Site Submission & Site Map Development
We will properly submit your web site to search engines and create a Google site map for your web site.
Step 8 - Link Building
Internal link building and external link building are essential to getting top rankings for your web site. The search
engines rely heavily on inbound links to your website from other websites. The hard thing about link building is this;
one quality link can be more powerful than thousands of low quality links and further if you have the wrong types of
links, you can be penalized as a SPAMMER. The more quality links pointing to your website, the more relevant your
website is considered to the search engines.
We obtain links from a variety of methods including blog development, articles & press releases, quality directories,
social media, guest blog posts, content syndication and more.
Step 9 - Review
After your web site has been optimized and launched, we will review it again in 30 days to review what's working and
what isn't to help further zero in on your optimization.
Moving on to Paid Search Engine Marketing (SEM)
Although the majority of clicks (up to 78%) are for natural searches, pay--per-click advertisements can increase
traffic to your web site, be very profitable and provide great feedback on your customers habits. For those customers
who desire to implement paid advertisements, we offer a complete SEM program.
Contact Us Today to Get Started Tomorrow !
To Contact Us for your Free Quote or Consulation
- Call at 720-205-3244
- E-mail us at Support@FireHiveGroup.com
- Click the "Request Quote" Button
